Small Business Coaching
Foundations Course

Learn to Coach Small Business Owners – Start Your Business Coach Certification Today.

Foundations: Learn to Coach Small Business Owners

I’ve spent years helping professionals like you discover a better way to support small business owners. If you’ve ever wondered what it really takes to coach small business owners effectively, this 8-week Foundations Course is where you start.

This isn’t theory for theory’s sake. It’s practical, interactive learning grounded in neuroscience and sound business principles. You’ll learn how to coach real people running real businesses — the heart of every community.

You will also earn 30 ICF CCEUs and build momentum toward ICF Level 1 and Level 2 credentials.

Join the Foundations course to explore the fit, build confidence, and learn from a program recognised worldwide for developing effective small business coaches.

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ONLINE COURSES
8 WEEK COMMITMENT
90 MINUTE CLASSES
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EARN 30 ICF CCE CREDITS

(LIVE TRAINING COURSE ONLY)

Explore our Certification Program and Mentor Coaching options, enroll today, and start building a rewarding career helping small business owners succeed.

Have questions? We’ve got answers in our FAQs—so you can feel confident about the path ahead.

Flexible payment plans available


 

Who should take the Small Business Coaching Foundations Course ?

Coaches
You are a coach, with or without ICF credentials, ready to expand your practice to coach small business owners. Earn 30 ICF CCEUs for renewal or to begin your ACC Level 1 or PCC Level 2 pathway.

Career changers and aspiring small business coaches
You want to become a small business coach. You may be leaving a corporate role, navigating a layoff, or retiring from a successful career. You bring real business experience and want a credible, practical path to your next chapter.

Helping professionals without coaching skills
You are a business consultant, economic development officer, marketing agency owner, business bank manager, bookkeeper, or accountant. You already serve small business clients and see their struggles. You want a better way to help.

Economic development agencies
As the central go-to resource agency in your community for small business owners, you are looking for ways to provide even greater value and better outcomes to the small business owners  you serve.

Imagine transforming your passion into a powerful force for change, offering much needed support to vulnerable small business owners. Our courses are grounded in both neuroscience and  sound business principles, tailored to meet the unique needs of  small business owners and their teams. 

Here’s what you’ll gain from our comprehensive course modules:

Module 1 – Psychographics & Demographics of a Small Business Owner

  • Understand the psychology and demographics that drive small business owners.
  • Enhance your ability to connect with and support clients effectively.

Module 2 – Contracting and Establishing Client Goals

  • Master the art of contracting to set clear coaching expectations.
  • Help clients define and achieve their business and personal goals.

Module 3 – A Coach Approach to Strategic Planning

  • Develop a unique coaching approach to strategic planning.
  • Guide clients in creating actionable, results-oriented business strategies.

Module 4 – Small Business Money Problems (and what to do about them)

  • Tackle financial challenges with confidence.
  • Help clients make informed decisions to secure their business’s financial health.

Module 5 – Coaching towards a Healthy Small Business Culture

  • Cultivate a healthy business culture for your clients.
  • Foster environments where success and well-being go hand in hand.

Module 6 – Strategic Target Market Exploration for Coaches and Clients

  • Explore strategies to identify ideal target markets.
  • Guide clients in reaching their target audience effectively.

Module 7 – Roadmap to a Successful Small Business Coaching Practice

  • Create a roadmap for your coaching practice’s success.
  • Learn the ins and outs of building and managing a thriving coaching practice.

Become a catalyst for change in the world of small business coaching and embark on a journey towards enriching lives and businesses. Join us and acquire the knowledge and skills to make a lasting impact on your clients’ entrepreneurial ventures

I love the idea of small business, and they are the heroes of the economy. And it’s so tough and it can be lonely. And sometimes it is a coaching conversation that needs to happen.  I feel like having systems and having the framework so I can not only be certified but but have that extra bit of confidence to sell myself and have that conversation.  – Chris Wilkinson

I’m a CPA, and I’ve always worked with Small Business owners.  I opted into this program because I am looking to transition my career to becoming a small business coach. I’ve always really enjoyed those interactions and that kind of relationship and I want to continue that on as I transition into my later career life and that’s why I’m here  – Kirsten Jenner

Sometimes when people are stuck, yes, it might be a limiting belief. Yes, it might be something that’s coachable, but actually it might also be something that’s really practical. And the resources that I’ve seen from a systems business coach I think are going to be incredible for that. – Mike

In keeping with our value of democratizing small business coaching, we have opened the doors with this high value low cost training. 

Self paced:

$797.00 Canadian 🇨🇦 

$597.00 USD 🇺🇸

Instructor lead classes  include 30 ICF CCE credits (20.5 core)

$997.00 Canadian 🇨🇦 

$797.00 USD 🇺🇸

We offer location based pricing and flexible payment plans as needed. 

DATE LOCATION SESSIONS TIME
Nov 3, 2025 - Dec 22,2025 Mondays - 12:00pm - 1:30pm(PT) Live Online Mondays 12:00pm - 1:30pm(PT) Save your Seat
Jan 7, 2026 - Feb 25,2026 Wednesdays - 9:00am - 10:30am(PT) Live Online Wednesdays 9:00am - 10:30am(PT) Save your Seat
March 5, 2026 - Apr 23,2026 Thursdays - 1:00pm - 2:30pm(PT) Live Online Thursdays 1:00pm - 2:30pm(PT) Save your Seat
Apr 7, 2026 - May 26,2026 Tuesdays - 10:00am - 11:30am(PT) Live Online Tuesdays 10:00am - 11:30am(PT) Save your Seat
Oct 22, 2026 - Dec 17,2026 Thursdays - 9:00am - 10:30am(PT) Live Online Thursdays 9:00am - 10:30am(PT) Save your Seat
DATE LOCATION ESTIMATED COMPLETION TIME
Self Paced Online 8 Weeks Add to Cart

Our self-paced online course offers the flexibility to learn on your own schedule, making it perfect for busy business owners juggling multiple responsibilities. Whether you're an early riser or a night owl, you can access materials and complete lessons at a time that works best for you. This format allows you to progress at your own speed, revisiting challenging topics as needed without the pressure of keeping up with a fixed class schedule. It's an ideal way to gain new skills or knowledge while maintaining balance in your daily life.

What Your Peers Are Saying

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Frequently Asked Questions

Are you exploring how to become a small business coach? You’re in the right place. Systems Business Coach® offers one of the only ICF-accredited coach training programs in the world dedicated exclusively to coaching small business owners. Unlike generic leadership or executive coaching programs, our training is built for helping professionals who work with entrepreneurs and business owners of companies with fewer than 100 employees, the segment that makes up 95% of all businesses globally.

Learn how to coach with confidence, earn your ICF credential, and support business owners where it matters most: leadership, finance, operations, team, and marketing.

Do I need previous business or coaching experience?

Helpful but not required. We start with foundations and build practical competence through live practice and feedback.

Yes. Foundations is the first step on the SBC pathway. After Foundations, you’ll have clear next steps to continue training and licensure.

We offer two (2) ICF Level 1 Programs. 

 

#1 – The Effective Small Business Coach Training that includes Bootcamp, Foundations and Mentor Coaching

 

#2-  For those who want to become a Certified Systems Business Coach,  The Professional Small Business Coach Training program includes Bootcamp, a self paced version of our Foundations course, Certification and Mentor Coaching. 

 

All students must pass the Level 1 ICF coaching performance exam included with the course ,  log 100 coaching hours, plus pass the ICF knowledge exam offered only by the ICF when you submit your graduation from one of our programs. 

 

Book a call with one of our program advisors to discuss your unique learning goals. https://link.systemsbusinesscoach.com/widget/bookings/sbc-discovery-call

This program is ideal for:

  • Anyone considering a career as a small business coach,  this is a great first step!
  • Consultants

  • Economic development officers

  • Marketing agency professionals

  • Accountants and bookkeepers

  • Coaches wanting to specialize in small business

  • Advisors already working with entrepreneurs

  • Current business owners looking for a side hustle that builds on their experience

Explore our Foundations Course to get started.

To become a small business coach through Systems Business Coach®, you don’t need to be a certified coach before you start. Our accredited training path provides everything you need to:

  • Learn how to coach effectively using the ICF Core Competencies

  • Apply coaching skills to real small business challenges

  • Earn your ICF Associate Certified Coach (ACC) credential

The Foundations Course gives you an overview of our method and the fundamentals of coaching small business owners. It’s designed to help you understand the principles and structure of effective business coaching.
However, this introductory course does not include access to Systems Business Coach® tools, templates, processes, or licensing rights.

To gain access to our full suite of proprietary coaching materials and resources, you’ll continue on to become a Certified Systems Business Coach®. Certification includes licensed use of our complete toolkit of systems, guides, and tools, giving you everything you need to support any small business owner challenge with confidence and professionalism.

Learn more:
➡️  Small Business Coach Certification Program

➡️  Foundations Course

With Systems Business Coach®, you can become certified faster than you might think. We offer two certification paths:

  • ICF Level 1 Certification – Complete in as few as 6 months.

  • Certified Systems Business Coach® – Earn your designation in less than 9 months.

Both programs prepare you to start coaching small business owners in as little as 12 weeks while you continue your training. This means you can begin building your coaching practice and gaining real-world experience long before you finish the full certification.

Yes—you absolutely can.

 

Our program is modelled after the real-life experience of our founder, who built a sustainable and profitable coaching practice working four days a week (Fridays off for family), taking summers off, and coaching 40 weeks per year. With a roster of 10 active one-to-one clients plus two group programs, this schedule generated approximately $200,000 annually.

 

And here’s the best part—it was achieved while charging about half of what many “guru” coaches charge. High fees can make it difficult to attract and retain clients. Our suggested pricing ensures everyone wins: the coach earns a healthy living, clients get exceptional value, and the community benefits from stronger, more sustainable small businesses.

 

With the right systems, tools, and pricing model, becoming a small business coach can be both financially rewarding and personally fulfilling.

 

Note: Our graduates build rewarding coaching practices through their own effort and drive. You’ll be responsible for finding and working with your own clients.

You have two options:

  1. Take the Small Business Coaching Foundations Course
    This is the ideal starting point for anyone considering a career in small business coaching. It’s affordable, packed with deep and practical learning, and earns you 30 ICF CCEUs. You’ll gain valuable skills you can apply immediately, whether you decide to pursue full certification or not.

  2. Book a Discovery Call
    If you’re unsure where to start or want to know how your unique experience and situation fit into a professional coaching career, schedule a free call with us. We’ll walk you through what it takes to become a professional certified small business coach and help you decide if Systems Business Coach® is right for you.
    Book a Discovery Call

SBCT

Help Small Business Owners Build Their Dream Business, while You Build Yours

A Certified Systems Business Coach ® helps entrepreneurs create an Organized & Profitable ® business – using the best practices of coaching: where neuroscience and human behaviour are applied for optimal engagement and results.

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How to Coach Cheat Sheet

Use this to review or discover coaching techniques for small business owners.