Business Coach Training for a Rewarding Coaching Career
ICF-Accredited Training Created by the Leading Global Authority on Small Business Coaching

International Coaching Federation
Certified Coaching Programs
Finally, Business Coach Training That Understands Small Business Reality.
Although 95% of businesses worldwide are small businesses, the small business failure rate has remained unchanged for over 30 years.
You are here because you care about small business owners and want to help them succeed. You want to become a respected and effective business coaching professional, with the tools, structure, practical knowledge, and certification to back it up.
You are looking for a coaching approach that’s ethical, practical, and proven, not just more advice-giving that doesn’t stick. You want to stay relevant, grow your impact, and work in a way that energizes you, not burns you out.
If that sounds like you, you’re in the right place!
Learn to Coach Small Business Owners
Our small business coach training programs are developed using known adult learning principles, combining the best practices of coaching (applying neuroscience and human behaviour for optimal engagement) and consulting (where pragmatic business principles are easily explained and applied).
Unlike generic leadership or executive coaching programs, our training is designed to help business coaches and other professionals support entrepreneurs and small business owners who have fewer than 100 employees, in any industry or location.
Learn how to make an impact in all the critical areas of your clients’ small business, including:
LEADERSHIP
FINANCE
TEAM BUILDING
MARKETING
OPERATIONS
The Growing Demand for Small Business Coaches
Across the globe, small business owners need support navigating the highs and lows of building a business. Yet only 3% of credentialed coaches specialize in small business coaching.
This gap is your opportunity for a meaningful career coaching small business owners who drive economic growth and create jobs in their communities.
Choose Your Small Business Coach Training Path
Your best next step depends on your goals and level of coaching experience. Start by choosing the description that sounds most like what you need
LEARN TO COACH IN 6 WEEKS
Start with ICF Aligned Core Coaching Skills
A practical entry point for learning core coaching skills and experiencing the Systems Business Coach® approach in action. Ideal for professionals who want a fast, useful start.
LIVE ONLINE LEARNING
6 WEEK COMMITMENT
2 HOUR CLASSES
LEARN BUSINESS COACHING SKILLS
Build expertise in Small Business Coaching
An ICF-accredited foundational course for those ready to build stronger coaching capability and begin a more formal training journey in small business coaching.
LIVE ONLINE OR SELF-PACED
8 WEEK COMMITMENT
90 MINUTE CLASSES
Not sure which one fits you?
Book a call and we will recommend the best starting point based on your experience, current role, and ICF goals.
GO FURTHER AND EARN AN ICF CREDENTIAL
ICF-Accredited Small Business Coach Training Programs for ACC and PCC Credentials
The Effective Small Business Coach Training Program
Gain the skills, confidence, and credentials to coach small business owners effectively.
This entry ICF Level 1 program includes everything you need to apply for your International Coaching Federation ACC designation—Foundations, Coaching Bootcamp, and Mentor Coaching all in one.
FOUNDATIONS COURSE
BOOTCAMP COURSE
MENTOR COACHING
Advanced Certificate in Small Business Coach Training
This ICF Level 1 program includes everything in our Effective Small Business Coaching program, plus the advantage of dual certification.
You gain 12 additional weeks of training and the complete Certified Systems Business Coach® toolkit, resources, and method to support small business owner clients right away.
BOOTCAMP COURSE
SBC CERTIFICATION
MENTOR COACHING
Professional Certificate in Small Business Coaching
An ICF Level 2 PCC designation for those working toward 500 coaching hours, this program offers a small business focused path to Professional Certified Coach.
Includes everything in our Advanced Certificate in Small Business Coaching, plus the additional time and attention required to achieve a successful ICF Level 2 PCC performance exam.
FOUNDATIONS + BOOTCAMP
SBC CERTIFICATION
EXTENDED MENTOR COACHING
Download 100 Powerful Coaching Questions to Ask Small Business Owners
Built for real conversations, to help small business owners think clearly and move forward
The Small Business Coaching Experts: Systems Business Coach®
Systems Business Coach® is a Canadian company that uplifts small business owners with a coaching approach proven effective in markets worldwide for businesses of all sizes, including non-profits.
Our unique blend of methodologies shapes our Effective Business Coaching Method, making it the most effective small-business coaching program in the world. Our ontology draws on:
We’re sharing our approach with emerging small business coaches and supporting professionals through our training courses and programs for skill-building and ICF certification.
Why Become a Certified Systems Business Coach?
Made in Canada 🇨🇦 with Worldwide Recognition for Excellence 🇪🇺 🇬🇧 🇺🇸 🇲🇽 🇦🇺 🇲🇾 🇳🇿
Systems Business Coach Inc. is a globally recognized brand renowned for its excellence in business coaching and small business coach training. With a growing presence across the UK, Mexico, Thailand, Malaysia, Australia, New Zealand, the USA, Canada, and multiple European countries, we have made a significant impact worldwide.
Becoming a Certified Systems Business Coach signals to global clients and peers that you’re educated in our Effective Business Coaching Method and committed to delivering small business coaching excellence.
Our certified Systems Business Coaches have collaborated with prestigious partners such as:
Our Successful Small Business Systems Field Guide, available in English, German, Spanish, French and Lithuanian, showcases our commitment to global outreach and effective communication.
We believe in making coaching accessible to every small business owner and are committed to democratizing small business coaching.
Traditionally, comparable business coach training programs like ours cost tens of thousands of dollars. We’re changing small business coach training by combining affordable, high-quality coach education with practical, ready-to-use tools built specifically for small businesses.
We partner directly with our coaches, supporting them to provide accessible, high-quality coaching to small business owners around the world. Together, we are building a strong and sustainable coaching community that works differently and delivers better results.
Our training includes foundational tools, a business strategy system for real business challenges, an innovative business planning process that keeps the business owner in control and fully aware of what they are committing to, plus easy-to-use templates and worksheets designed for real life.
This gives small business coaches the structure, confidence, and practical resources to help more small businesses grow and succeed.
Increasing Small Business Owner’s Access to Coaching
Clients of Certified Systems Business Coaches® gain more than advice. They gain a clearer path to success. From day one, they are supported with practical guidance, proven systems, and the right tools to strengthen leadership, operations, finance, marketing, and team performance.
This leads to better decisions, stronger businesses, and a higher likelihood of long-term success. With AI now integrated into the learning and support process, small business owners are better equipped to adapt, grow, and reduce the risk of failure.
No other business coach training program rivals our commitment to in-depth research and development.
Over the past 15 years, Beverlee Rasmussen has embarked on a journey to reduce the staggering 51% small business failure rate through coaching. She engaged with 500+ clients and drew on her extensive prior experience connecting with 3,300+ small business owners to understand their challenges, hopes, and dreams.
This work identified the 52 most crucial small business competencies spanning leadership, operations, finance, team building, and marketing, resulting in the creation of over 2,500 coaching questions to complement The Successful Small Business Systems Field Guide.
Recognizing the importance of drawing out the best in entrepreneurs, Beverlee pursued graduate certificates in executive coaching and organizational development, eventually becoming one of the first in Canada to earn a Master of Arts in Executive and Organizational Coaching from Royal Roads University.
These rigorous programs equipped her with the tools to leverage neuroscience, active listening, the art of asking the right questions, and providing a nurturing space for entrepreneurs to be seen, heard, and understood.
Her education informs her approach aimed at imparting the knowledge and confidence necessary for small business owners to stabilize and grow their own enterprises. Beverlee’s studies encompassed the intricacies of coaching psychology, group and team coaching, personal mastery, global cultural competencies, and the ethics surrounding coaching.
To learn more, you can read her Master’s Paper research on The Democratization of Small Coaching Business Coaching.
Meet Our Visionary Founder: Beverlee Rasmussen, MA, CEC, PCC
As an award-winning, successful small business coach with a remarkable 2-year waiting list for 5 consecutive years, Beverlee Rasmussen has been a beacon of success in the coaching world.
She created small business coach training programs to empower others to join her in improving the lives of small business owners.
With 30 years of business expertise and a dedicated focus on coaching small business owners for the last 15 years, Beverlee is more than just a coach; she’s a seasoned professional with an unwavering commitment to your success.
Systems Business Coach® is the Leading Global Authority on Small Business Coaching
Trusted By:
What Our Students Say
Certified Systems Business Coach®
Certified Systems Business Coach®
Frequently Asked Questions
What is small business coach training?
Our small business coach training teaches you how to coach entrepreneurs through the real challenges of running a business, including cash flow, hiring, time management, marketing, and more.
Additionally, our small business coach training programs are pathways to earning globally recognized coaching certifications, including ICF credentials and Systems Business Coach® Certification.
What do small business coaches do?
Small business coaches are coaching professionals who help small business owners run their businesses with greater clarity and stability, enabling them to think more clearly and make better decisions.
Small business coaches:
- Ask powerful questions that build the owner’s own judgment and confidence, rather than giving advice.
- Support small business owners while looking at the whole business across five core areas: Leadership, Operations, Finance, Team, and Marketing.
- Provide a safe, confidential space where owners can say what they are worried about, admit what they do not know, and work through complexity without feeling overwhelmed.
Ultimately, a small business coach builds accountability and systems that reduce chaos, so the business stops running the owner and the owner starts leading the business.
Who is small business coach training for?
Our small business coaching courses and programs are ideal for:
Consultants
Marketing agency professionals
Accountants and bookkeepers
Current coaches wanting to specialize in small business
- Aspiring small business coaches
Advisors and other professionals already working with entrepreneurs
Business-owners transitioning into new careers, including those retiring, selling, or stepping back from day-to-day operations
Current business owners looking for a side hustle that builds on their experience
- Career changers with business experience looking to start a new chapter after leaving a corporate role, navigating a layoff, or retiring from a successful career.
- Banking professionals
How do I become a small business coach?
Our ICF-accredited small business coach training programs and courses offer pathways to develop coaching skills and earn certifications to become a small business coach.
If you’re new to coaching or unsure if coaching is for you:
- Start with Coaching Bootcamp. This course introduces core coaching principles, foundational skills, and practical application for working with small business owners.
If you already have coaching experience, prior training, or an interest in coaching small businesses:
- Start with Small Business Coaching Foundations. This course builds on existing coaching skills and focuses on applying a structured, evidence-based approach to small business coaching.
- If you’re unsure where to start or want to know how your unique experience and situation fit into a professional coaching career, schedule a free call with us. We’ll walk you through what it takes to become a small business coach and help you decide if training with Systems Business Coach® is right for you.
What credentials do I need to become a small business coach?
The two recommended credentials for small business coaches are:
ICF Credentials are internationally recognized coaching certifications that demonstrate a coach has met the International Coaching Federation‘s rigorous standards for education, practice hours, and ethical conduct.
Systems Business Coach® Certification is an internationally recognized certification program built on a four-pillar ontology, specifically designed for coaching small business owners.
You can earn both your ICF ACC (Level 1) and become a Certified Systems Business Coach® through the Advanced Certificate in Small Business Coaching. We also offer other small business coach certification training programs to fit your unique goals.
What is Systems Business Coach®?
Systems Business Coach® is the Canadian company that created the Certified Systems Business Coach® program, which is designed to be licensed by business coaches, advisors, and bank managers worldwide, enabling thousands of small business clients to achieve success through our Effective Business Coaching Method.
Systems Business Coach® offers a range of ICF-accredited small business coach training programs and courses that equip coaches with the skills and certifications they need to support small businesses.
How is Systems Business Coach® training different from other coach training programs?
Unlike most coaching programs that focus on executive or leadership coaching in large organizations, Systems Business Coach® training programs are designed for coaching small business owners.
- We specialize in coaching methods designed specifically for companies with fewer than 100 employees.
- We are one of the few organizations offering ICF-accredited coach training with tools, systems, and language that actually apply to the small business leader.
Are Systems Business Coach® courses ICF-accredited?
Yes. Systems Business Coach® is an ICF Level 1 & 2 Accredited Training Provider, qualifying you to pursue your Associate Certified Coach (ACC) and Professional Certified Coach (PCC) credentials after completing our training and mentor coaching.
How long does it take to become a certified small business coach?
With Systems Business Coach®, earning coaching certifications to become a small business coach is faster than you might think!
Our shortest small business coach certification programs can be completed in:
- 12 weeks: Certified Systems Business Coach Program
- 6 months: The Effective Small Business Coach Program (to earn ICF Level 1 ACC certification)
Our training programs prepare you to start coaching small business owners in as little as 12 weeks while you continue your training. This means you can begin building your coaching practice and gaining real-world experience before you finish the full certification.
We also offer longer dual certification programs to earn multiple certifications and/or advance to higher ICF Level 2.
Can I make a living as a small business coach?
Yes, you absolutely can. With the right systems, tools, and pricing model, becoming a small business coach can be both financially rewarding and personally fulfilling.
Our program is modelled on the real-life experience of our founder, who built a sustainable, profitable coaching practice working 4 days a week (Fridays off for family), taking summers off, and coaching 40 weeks per year. With a roster of 10 active one-to-one clients plus two group programs, this schedule generated approximately $200,000 annually.
This was achieved while charging about half of what many long-time coaches charge. High fees can make it difficult to attract and retain clients. Our suggested pricing ensures everyone wins: the coach earns a healthy living, clients get exceptional value, and the community benefits from stronger, more sustainable small businesses.
Our Mission is Simple
To provide confidential coaching, effective training and practical systems focused tools and strategies to support business owners and the communities they serve.