Using Storytelling to Position Your Coaching Brand

The Key Takeaways  Clients aren’t just buying a coaching service; they’re inviting you into their challenges and fears, which makes storytelling the most powerful tool for building trust and standing out. Three story types anchor a strong coaching brand: your origin story, client success stories, and values-driven stories. The best stories are specific and honest, … Get More Details

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How Do You Coach Entrepreneurs and Start-Ups?

What’s your approach to working with startups and entrepreneurs? Interestingly, many coaches shy away from this niche, often because they struggle to answer this very question. In fact, a mere 3% of coaches affiliated with the International Coaching Federation (ICF) categorize themselves as small business coaches. Most coaches prefer to work with CEOs and executives … Get More Details

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What is a Certified Systems Business Coach®?

Being a Certified Systems Business Coach® means that you care. You care about the people in our communities who put everything on the line to create the  businesses that serve us and our families.  These small businesses are the backbone of our economy.  They represent 90% of all businesses and are responsible for 70% of … Get More Details

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How to Coach Cheat Sheet

Use this to review or discover coaching techniques for small business owners.