How to Become a Great Small Business Coach: 5 Essential Steps

people sitting around a table for small business consultation

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Becoming a great small business coach is a journey that requires dedication, continuous learning, and a genuine passion for supporting others.

Whether you’re already on this path or considering it, these five steps will guide you towards becoming a coach who can make a real difference in the lives of small business owners.

Let’s dive in.

Step 1:  Embrace Your Passion for Helping

helping small business owners be more successful

It starts with a passion for helping others succeed!

The foundation of any great business coach is a deep-rooted passion for helping others, especially small businesses that form the backbone of our economy.

This passion is your driving force; it’s what will keep you motivated during challenging times and what makes your coaching genuine and effective.

Your enthusiasm for seeing others succeed will not only inspire your clients but also help you build a strong, positive reputation in the coaching community, leading to referrals from other coaches.

Step 2. Put Yourself Out There

Visit your local Rotary Club to talk about your passion for helping small business owners

Great business coaches are not afraid to step into the spotlight as a helping professional. This means being comfortable with networking, speaking, and engaging with small business owners regularly.

Your willingness to put yourself out there, to be seen and heard, is crucial in building trust and establishing your presence in the market. Remember, visibility is key to attracting clients who can benefit the most from your expertise. 

Become known by joining your local chamber of commerce, Rotary Club, be a guest speaker at a BNI meeting find opportunities with government economic development agencies in your region.

Step 3. Learn Coaching Skills to Empower, Not Advise

Great business coaches “ask don’t tell”

One of the traps many new coaches fall into is providing advice rather than coaching. While advice can be valuable, the essence of coaching is empowering your clients to find their own solutions, thereby building strong and lasting relationships.

This approach ensures clients retain their autonomy and feel more invested in the solutions they create. Learning effective coaching skills, such as active listening, asking powerful questions, and facilitating rather than leading, is essential.  

The best small business coach training programs are built using the International Coaching Federation high standards in coaching ethics and competencies.  

Step 4. Understand the Ins and Outs of Business

Big or Small, business principles are the same.

A great business coach must have a solid understanding of how businesses operate beyond the surface level. This includes knowing the tools and resources that genuinely support a business’s growth and steering clear of the latest fads that offer little more than temporary solutions. 

While you do not need to be an expert in all areas of business, having foundational understanding of how a business works will ensure you are asking the right questions to facilitate client growth and understanding of their unique situation.  

This means diving deep into the fundamentals of business operations, leadership, financial management, HR, marketing strategies, and more.

Step 5. Master Systems Thinking

Systems thinking , an essential small business coach skill.

Finally, understanding systems and recognizing how everything in a small business is interconnected is crucial.

Great business coaches use this knowledge to guide their coaching sessions, allowing clients to see the bigger picture and understand how changes in one area can affect the whole.

By mastering systems thinking, you can help your clients navigate complexities more effectively, making your coaching sessions more impactful and helping your clients achieve sustainable growth.

Becoming a great business coach is a rewarding journey that allows you to make a significant impact on individuals and their businesses. By following these five steps, you’ll be well on your way to developing the skills and understanding needed to support your clients effectively.

Remember, the best coaches are those who continuously seek to improve themselves, their knowledge, and their methods. Your passion, combined with a commitment to these foundational steps, will set you apart as a coach who truly makes a difference.

Are you ready to elevate your coaching journey and make a significant impact on the small business world?  

We invite you to join us in a transformative experience where you will acquire the knowledge, training, and support necessary to become one of the most exceptional small business coaches globally.

At Systems Business Coach, we don’t just teach coaching—we embody it.

With a curriculum aligned with the highest standards of the International Coaching Federation, and a team of global coaches already certified leading the way, we are committed to providing you with an unparalleled learning environment.

Gain expertise in small business coaching with mentorship from Beverlee Rasmussen.

Whether you are new to the field or looking to refine your expertise, we offer the resources to help you ask the right questions, empower your clients, and navigate the complexities of small business systems with confidence.

By joining our community, you’re not just learning how to coach; you’re setting the stage for a career that can transform lives and strengthen the backbone of our economy.

Let’s talk.  

Book a meeting with us today to discover how we can support your aspirations to become a world-class small business coach.


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How to Coach Cheat Sheet

Use this to review or discover coaching techniques for small business owners.