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ICF Certified Coaching Programs
Small Business Coach Training For Those Who Want to Make a Real Difference
You’re here because you care about small business owners and you want to help them succeed. You want to be seen as a credible, respected, and effective professional with the tools to back it up.
You’re looking for a coaching approach that’s ethical, practical, and proven, not just more advice-giving that doesn’t stick. You want to stay relevant, grow your impact, and work in a way that energizes you not burns you out.
If that sounds like you, you’re in the right place.

Start your journey with our Small Business Coach Training Foundations Course
Learn powerful coaching skills in just 8 weeks, earn 30 ICF CCEUs, and explore if small business coaching is the right path for you.

ONLINE COURSE
8 WEEK COMMITMENT
ICF CONTINUING COACH EDUCATION UNITS
START HERE
Small Business Coaching Foundations Course
Build core coaching skills in this 8-week, high-value, low-cost course.
Earn 30 ICF CCEUs as you explore if small business coaching is right for you—and support the success of business owners who need your help.

VIRTUAL TRAINING
24 WEEK COMMITMENT

EVERYTHING YOU NEED FOR ACC DESIGNATION
NEXT STEP
The Effective Small Business Coach Training Program
Gain the skills, confidence, and credentials to coach small business owners effectively.
This ICF Level 1 program includes everything you need to apply for your ACC designation—Foundations, coach training, and mentor coaching all in one.

VIRTUAL TRAINING
36 WEEK COMMITMENT
120 HOURS OF TRAINING
GO FURTHER
Advanced Certificate in Small Business Coaching
Deepen your impact and become a Certified Systems Business Coach®.
Get licensed access to proven tools, client resources, and everything you need to grow a thriving business coaching practice.
The demand for small business coaching is growing
Don’t get left behind, the Systems Business Coach® method equips you with the knowledge and skills needed to effectively coach small business clients in any industry, size or location.
95% of ALL Businesses Globally are considered SMALL
Get the Most Advanced Small Business Coaching System in the World
For over 30 years, the small business failure rate has remained unchanged. Isn’t it time we take action? Introducing the Systems Business Coach® approach, paving the way for a brighter future for business owners worldwide.
Our programs are developed using known adult learning principles and combines the best practices of coaching: where neuroscience and human behaviour are applied for optimal engagement and consulting: where pragmatic business principles are easily explained and applied.
Through our small business coach training program, learn how to help in all the critical areas of your clients business; leadership, operations, finance, team building and marketing.



Why Systems Business Coach?
Worldwide Recognition for Excellence
Systems Business Coach Inc. is a globally recognized brand, renowned for its excellence in business coaching and business coach training. With a growing presence across continents, including Europe , the UK , Mexico, Thailand, Malaysia, Australia, New Zealand, the USA, and Canada, we have made a significant impact worldwide.
Our certified Systems Business Coaches have collaborated with prestigious partners such as:
Our Successful Business Field Guide, available in English, German, Spanish, French and Lithuanian, showcases our commitment to global outreach and effective communication.
Our business development programs have achieved remarkable success globally. Join us and discover why Systems Business Coach® is a symbol of excellence in the field of business coaching.
At Systems Business Coach®, we’ve reimagined the coaching business model to empower coaches and drive success. Our unique approach combines all the advantages of a franchise without the excessive fees, allowing coaches to keep what they earn.
We do this by partnering directly with our coaches, supporting them to provide accessible, high-quality coaching to small business owners around the world. Together, we are building a strong and sustainable coaching community that works differently and delivers better results.
Coaches Keep Their Earned Revenue
With our model, coaches retain their hard-earned revenue. We understand that your success is our success, and that’s why we’re committed to ensuring you get the most out of your coaching engagements. Say goodbye to revenue-sharing schemes that leave you with less. At Systems Business Coach® what you earn is yours to keep.
Partnership for Success
We partner with coaches to provide small business owner clients with the essential resources they need to excel. Your clients gain access to valuable tools, including our Successful Business Field Guide, Business Development Courses, and tailor-made programs as needed. These resources are available for a small fee, making world-class coaching and support accessible.
Affordable Excellence and Democratization
We’re committed to the democratization of small business coaching. Traditionally, programs like ours cost tens of thousands of dollars elsewhere. We’ve revolutionized the coaching landscape by offering unparalleled value at a fraction of the cost. At Systems Business Coach® we’re dedicated to making best in class coaching and resources affordable for small business owners seeking growth and success.
Join us and be part of a community that values your expertise, respects your earnings, and is dedicated to your success. Experience the future of coaching with Systems Business Coach®
Over the past 17 years, engaging with more than 500 small business owner clients, and drawing upon her extensive prior experience of meeting with over 3300 small business owners to intimately understand their challenges, hopes, and dreams, Beverlee embarked on a transformative journey. Her mission was to find a way to reduce the staggering 51% small business failure rate through coaching. This work unveiled the 52 most crucial small business competencies spanning leadership, operations, finance, team building, and marketing.
This endeavour resulted in the creation of over 2500 coaching questions meticulously designed to complement The Successful Business Field Guide.
Research and Development
But that’s not all, Beverlee’s commitment to the project went even further. Recognizing the paramount importance of drawing out the best in entrepreneurs, she pursued a graduate certificate in executive coaching. This rigorous program equipped her with the tools to leverage neuroscience, active listening, the art of asking the right questions, and providing a nurturing space for entrepreneurs to be seen, heard, and understood. This approach aimed at imparting the knowledge and confidence necessary for small business owners to stabilize and grow their enterprises.
To bolster her expertise, Beverlee pursued a graduate certificate in Organizational Development, placing a profound emphasis on prioritizing the people within organizations. By emphasizing the well-being of team members, she fortified small business owners’ capacity to construct and lead robust, cohesive teams.
This remarkable journey culminated in Beverlee being one of the first in Canada to earn a Master of Arts in Executive and Organizational Coaching from Royal Roads University. Her studies encompassed the intricacies of coaching psychology, group and team coaching, personal mastery, global cultural competencies, and the ethics surrounding coaching.
No other business coach training program rivals the depth of commitment demonstrated by Beverlee in supporting small business owners and providing them with the crucial assistance they require.
To learn more you can read her Masters Paper on The Democratization of Small Coaching Business Coaching.
Meet Our Visionary Founder: Beverlee Rasmussen MA CEC PCC
As an award winning successful small business coach with a remarkable 2-year waiting list for a continuous 5 years, Beverlee Rasmussen has been a beacon of success in the coaching world. Her outstanding results were the catalyst for a new mission: to create a small business coaching training program that would attract others to join her on a mission to improve the lives of small business owners.
A Revolutionary Approach to Business Coaching
Beverlee is dedicated to dispelling myths and revolutionizing the business coaching market. She recognized that the one-size-fits-all approach, including the traditional SMART goals, often falls short in helping small business owners achieve lasting success. To address this, we have developed our ontology, drawing from Systems Thinking, Appreciative Inquiry, a coach approach, and pragmatic and foundational business practices. This unique blend of methodologies forms the backbone of our coaching approach, making it the most effective small business coaching program in the world.
Empowering Entrepreneurs Worldwide
Her approach has been proven to work in all markets, for businesses of all sizes, including non-profits, and it’s effective anywhere in the world. By providing entrepreneurs with the tools they need to succeed, she has cracked the code to reducing small business failure rates.
Join Beverlee’s Transformative Courses
Don’t miss out on the opportunity to join courses personally led by our Founder, Beverlee Rasmussen. With 30 years of business expertise and a dedicated focus on coaching small business owners for the last 15 years, Beverlee is more than just a coach; she’s a seasoned professional with an unwavering commitment to your success.
Beverlee’s journey, from her years-long waiting list to the creation of a pioneering small business coaching training program, is a testament to her dedication to improving the lives of small business owners.
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What Our Students Say


Certified Systems Business Coach®



Certified Systems Business Coach®





Frequently Asked Questions
Are you exploring how to become a small business coach? You’re in the right place. Systems Business Coach® offers one of the only ICF-accredited coach training programs in the world dedicated exclusively to coaching small business owners. Unlike generic leadership or executive coaching programs, our training is built for helping professionals who work with entrepreneurs and business owners of companies with fewer than 100 employees—the segment that makes up 95% of all businesses globally.
Learn how to coach with confidence, earn your ICF credential, and support business owners where it matters most: leadership, finance, operations, team, and marketing.
What is small business coach training?
Small business coach training teaches you how to coach entrepreneurs through the real challenges of running a business—cash flow, hiring, time management, marketing, and more. Systems Business Coach® specializes in coaching methods designed specifically for companies with fewer than 100 employees.
How is Systems Business Coach® different from other coach training programs?
Unlike most coaching programs that focus on executive or leadership coaching in large organizations, Systems Business Coach® programs are designed for coaching small business owners. We are one of the few organizations offering ICF-accredited coach training with tools, systems, and language that actually apply to the small business leader.
Is Systems Business Coach® ICF-accredited?
Yes. Systems Business Coach® is an ICF Level 1 Accredited Training Provider, qualifying you to pursue your Associate Certified Coach (ACC) credential after completing our training and mentor coaching.
Who is small business coach training for?
This program is ideal for:
Consultants
Economic development officers
Marketing agency professionals
Accountants and bookkeepers
Coaches wanting to specialize in small business
Advisors already working with entrepreneurs
Business owners transitioning – including those retiring, selling, or stepping back from day-to-day operations
Current business owners looking for a side hustle that builds on their experience
Explore our Foundations Course to get started.
What credentials do I need to become a small business coach?
To become a small business coach through Systems Business Coach®, you don’t need to be a certified coach before you start. We provide everything you need to:
Learn how to coach effectively (using ICF core competencies)
Apply coaching to real small business challenges
Earn the ICF ACC credential through our accredited path
What’s included in the Advanced Certificate in Small Business Coach Training Program?
The Advanced Certificate in Small Business Coach Training is designed for professionals who want to specialize in coaching small business owners using proven, practical, and accredited methods. This comprehensive program includes:
135+ hours of ICF-accredited, coach-specific training focused on small business coaching.
4 observed coaching sessions with detailed feedback to strengthen your skills.
100+ practical business coaching tools you can use immediately with clients.
Licensed access to the Successful Business Field Guide – a complete small business coaching resource.
Full set of group coaching slide decks and presenter notes for running your own group coaching programs.
Hands-on practice coaching with real-time feedback from experienced coaches.
11+ hours of mentor coaching to meet ICF credentialing requirements.
Ongoing community and alumni support to keep you connected and growing.
Backlinks to your website and featured placement on the Systems Business Coach® website to help attract clients.
Customized business assessments to offer prospects as a powerful lead-generation tool.
This program equips you with the skills, tools, and resources to confidently coach small business owners and build a thriving coaching practice.
How long does it take to become a certified small business coach?
With Systems Business Coach®, you can become certified faster than you might think. We offer two certification paths:
ICF Level 1 Certification – Complete in as few as 6 months.
Certified Systems Business Coach® – Earn your designation in less than 9 months.
Both programs prepare you to start coaching small business owners in as little as 12 weeks while you continue your training. This means you can begin building your coaching practice and gaining real-world experience long before you finish the full certification.
Can I make a living as a small business coach?
Yes—you absolutely can.
Our program is modelled after the real-life experience of our founder, who built a sustainable and profitable coaching practice working four days a week (Fridays off for family), taking summers off, and coaching 40 weeks per year. With a roster of 10 active one-to-one clients plus two group programs, this schedule generated approximately $200,000 annually.
And here’s the best part—it was achieved while charging about half of what many long-time coaches charge. High fees can make it difficult to attract and retain clients. Our suggested pricing ensures everyone wins: the coach earns a healthy living, clients get exceptional value, and the community benefits from stronger, more sustainable small businesses.
With the right systems, tools, and pricing model, becoming a small business coach can be both financially rewarding and personally fulfilling.
How do I get started?
You have two options:
Take the Small Business Coaching Foundations Course
This is the ideal starting point for anyone considering a career in small business coaching. It’s affordable, packed with deep and practical learning, and earns you 30 ICF CCEUs. You’ll gain valuable skills you can apply immediately, whether you decide to pursue full certification or not.Book a Discovery Call
If you’re unsure where to start or want to know how your unique experience and situation fit into a professional coaching career, schedule a free call with us. We’ll walk you through what it takes to become a professional certified small business coach and help you decide if Systems Business Coach® is right for you.
Book a Discovery Call

Our Mission is Simple
To provide confidential coaching, effective training and practical systems focused tools and strategies to support business owners and the communities they serve.
