‘To Listen and together find a way’
- Beverlee
Meet Beverlee Rasmussen, MA, CEC, PC
Founder of Systems Business Coach® | Certified ICF Coach | Best-Selling Author
Beverlee Rasmussen is recognized as the #1 global authority in small business coaching, with over 20 years of experience addressing the root causes of small business failure.
As the founder of Systems Business Coach®, she created the only ICF-accredited small business coach training program used by banks, economic development agencies, and independent coaches in 15+ countries.
A best-selling author, keynote speaker, and former 7-figure business owner, Beverlee has turned her real-world experience into a proven coaching system backed by 10,000+ hours of research and practice.
Her mission is simple but powerful: to reduce small business failure rates by equipping coaches, consultants, and advisors with the tools, certification, and structure to build thriving practices.
The Road To Becoming a Small Business Coach
Entrepreneur by Necessity
In 1993, I quit my job as a single mom with no financial support, determined to build a better life for myself and my son. That’s when I started Somerville Travel Inc., named after my great-grandmother.
In just two years, I built a Canadian independent travel agency generating over $3 million in annual sales. It was profitable, and I finally had the freedom I was looking for.
It was profitable and I was free!
Through that journey, I learned the importance of systems and how leadership, operations, money, team, and marketing all fit together to create a world-class business that could run without me.
But in 1997, the airlines changed the way travel agencies were paid, and overnight, we lost 70% of our revenue. 39% of all travel agencies globally went out of business within three months.
Fortunately, and thanks to systems thinking, we quickly switched to fee-for-service-based pay and ended our year up 11% in revenue.
For months, I met with my competitors, helping them survive this industry disaster. Maybe that is when I first became a business coach?
Two years later, I sold my business at a time when you couldn’t give a travel agency away. The new owner bought mine because it was organized and profitable.
In 2004, I met Michael E. Gerber, Author of The E-Myth, Why Most Small Businesses Don’t Work and What To Do About It.
I told Michael about my business and how his booked helped, and well, a long story short, he invited me to join his team.
As an E-Myth Program Advisor, I spoke with over 3,000 small business owners worldwide. Their stories broke my heart—97% wanted coaching but couldn’t afford it. That’s when I made a promise to create a program that was both practical and affordable.
At first, I approached coaching like consulting—telling people what to do—and quickly realized that doesn’t work. None of us like being told what to do! I knew I needed better skills to empower clients to take real action.
So, in 2010 I trained at Royal Roads University, earning certificates in both Executive Coaching and Organizational Development.
I became a Professional Certified Coach with the ICF in 2011, won the ICF Vancouver Business Coach of the Year in 2014, and in 2023 completed my Master of Arts in Executive and Organizational Coaching.
My research, The Democratization of Small Business Coaching, is available to anyone who’s interested.
Running my first business was difficult at the start, but as I put systems and structure in place, everything became easier. That experience shaped the foundation of the coaching framework I use today.
Along the way, I met and married my soulmate, Brent. Together, we’ve raised three amazing sons—Joseph, Josh, and Jeff—and I’m now a proud grandma to Terry, Melanie, Harrison, and little Chloe Audrey, born in November 2023. I’m also a Rotarian, a Scorpions fan, a peacemaker, and an Aquarian.
With a two-year waitlist for my own coaching, I realized it was time to train others. That’s why I built Systems Business Coach®, replicating the exact system I’ve used for the past 15+ years to help small business owners succeed.
You can use it to, will you join me?
Beverlee, International Small Business Coach Trainer
Ontario-born Beverlee Rasmussen, is a highly respected small business coach, author, and the founder of Systems Business Coach®. Her career transition from a business owner and consultant to a coach, led her to win the 2014 ICF Vancouver Business Coach of the Year. Motivated by a passion to decrease small business failure through coaching, Beverlee pursued and achieved a Master of Arts in Executive and Organizational Coaching from Royal Roads University. This accomplishment has marked her as one of the pioneering individuals in Canada to hold this degree. She’s also the author of two significant books – “The Small Business Field Guide” and “Small Business Big Opportunity: Systematize Your Small Business, Create Personal Freedom and Live the Entrepreneurial Dream,” both demonstrating her dedication to aiding entrepreneurs on their small business journey. Passionate about empowering entrepreneurs, strengthening communities, and promoting secure meaningful employment, Beverlee’s coaching approach is aimed at enhancing small business success both here in Canada and around the world. Leveraging over 15 years of experience coaching 400+ small business owners, she shares exactly what you need to know and do to successfully coach in this market. |
I’m Beverlee Rasmussen, the founder of Systems Business Coach®, and if you ever said to yourself:
- How can I use my coaching skills to make a bigger difference in the world?
- I need better tools to support my small business owner clients
- How can I bridge the gap between consulting and coaching?
- What do I need to do to become a business coach?
- How can I quit my day job so that I can coach full time?
- How am I supposed to make money in this economy?
- How can I coach small business owners if I have never owned one myself?
- How do you build a sold out coaching practice?
Or if you’ve ever just wanted to talk to someone about coaching entrepreneurs ....You’re in the RIGHT place!
Working alongside of some of the greatest coaches in the world, including Marshall Goldsmith, Beverlee helped organize “Coaches Care 2020” a 6 hour fundraiser to support coaches and their clients at the start of the 2020 Pandemic.
Together in one day we raised over 1 Million dollars to support those impacted by COVID-19.
In this video, meet two of Beverlee’s clients and hear why Small Business is a market to be served.
