Beverlee Rasmussen We envision a world where all business owners have the skills, tools, and confidence to positively contribute to a healthy global economy—creating secure, meaningful employment while maintaining personal prosperity and freedom. This vision is more than an ideal—it’s a necessity to gain Global Economic Health. Small business is the backbone of every community, from rural towns in Canada to bustling cities across the globe. When small businesses succeed, they create jobs, put food on tables, and lift entire families out of poverty.
Coaching small business owners is the key to unlocking this potential. Many entrepreneurs start with a dream, yet struggle under the weight of day-to-day operations, isolation, and financial uncertainty. Business coaching bridges that gap—empowering owners with the knowledge, support, and systems they need to thrive. It’s not about giving advice; it’s about partnering with them to build their confidence, develop their leadership, and apply practical tools that lead to lasting success.
This work directly supports the United Nations Sustainable Development Goals (SDGs). Strong small businesses drive Goal 8: Decent Work and Economic Growth (UN SDG Goal 8), creating secure employment and fair wages. They help Goal 1: No Poverty (UN SDG Goal 1) by stabilizing incomes and allowing families to invest in their future. Goal 5: Gender Equality (UN SDG Goal 5) is advanced as more women globally launch businesses, gaining financial independence and raising their communities along with them.
In rural Canada, a successful business keeps a town alive. In parts of the United States, small grocery stores end food deserts, restoring access to fresh food. Across developing nations, one woman starting a business can send her children to school and change her village’s future.
Business coaching fuels this progress. Every coaching conversation can ripple outward—strengthening a business, stabilizing a household, and supporting the economic health of entire communities. This is the work we are called to do. Together, we are building a future where every small business owner stands strong, and every community flourishes.
Join Us in Making a Difference
If you are passionate about supporting small business owners and want to be part of this global movement, consider becoming a certified small business coach. Our Small Business Coaching Foundations Course is designed to give you the skills, tools, and confidence to help small business owners succeed—while building a fulfilling coaching career.
Learn more and take the first step: Small Business Coach Training Programs.
