Live Instruction or Self-Paced Learning
Foundations of Coaching
Small Business Owners
Learn to Coach Small Business Owners –
Start Your Business Coach Certification Today.
Earn 30 ICF Continuing Coaching Education Credits for this training program
This Course Includes:
Live Online Coach Training
Eight 90-minute online interactive small business coach training classes over 8 weeks
Coach practice
Peer coaching sessions to build your coaching hours
Coaching tools
Practical small business coaching tools you can use right away with your own coaching practice.
Digital course access
Full online course to follow along and review between classes
Class forum
Private class forum for assignments, questions, and deeper connection
Class recordings
Session recordings posted within 24 hours
Extra resources
Additional reading materials, journal articles, and tools to enhance your learning
ICF CCEU certificate
On successful completion, download your ICF CCE certificate (20.5 Core, 9.5 Resource)
Who should take the Small Business Coaching Foundations Course ?
Coaches
You are a coach, with or without ICF credentials, ready to expand your practice to coach small business owners. Earn 30 ICF CCEUs for renewal or to begin your ACC Level 1 or PCC Level 2 pathway.
Career changers and aspiring small business coaches
You want to become a small business coach. You may be leaving a corporate role, navigating a layoff, or retiring from a successful career. You bring real business experience and want a credible, practical path to your next chapter.
Helping professionals without coaching skills
You are a business consultant, economic development officer, marketing agency owner, business bank manager, bookkeeper, or accountant. You already serve small business clients and see their struggles. You want a better way to help.
Economic development agencies
As the central go-to resource agency in your community for small business owners, you are looking for ways to provide even greater value and better outcomes to the small business owners you serve.
What You’ll Learn:
Imagine transforming your passion into a powerful force for change, offering much needed support to vulnerable small business owners. Our courses are grounded in both neuroscience and sound business principles, tailored to meet the unique needs of small business owners and their teams.
Here’s what you’ll gain from our comprehensive course modules:
Stop guessing what your client is thinking. Learn the “Client Decoder” framework to instantly understand their motivations, fears, and decision making style so you can connect from the very first minute.
Shift from informal chats to a professional coaching relationship. Learn how to set up the coaching partnership from day one, and help clients turn ideas into meaningful goals, priorities, and written commitments.
Bring structure to strategic planning conversations. Learn how to coach clients to define their direction, set priorities, and translate strategy into a practical plan.
Coach the person behind the numbers. Learn how to recognize money patterns, beliefs, and avoidance that can block progress, then use clear diagnostic questions to pinpoint cash pressure and guide smarter decisions.
Turn team stress into team structure. Learn how to coach owners through hiring, leadership expectations, and culture building, so the team performs and the owner can breathe again.
Help your clients stop wasting money on “hope marketing.” You will learn how to guide them to identify their best customers and focus their budget where it counts.
Turning your skills into a career. We walk you through the business side of coaching, how to find your first clients, how to price your services, and how to build a practice that sustains you.
Become a catalyst for change in the world of small business coaching and embark on a journey towards enriching lives and businesses. Join us and acquire the knowledge and skills to make a lasting impact on your clients’ entrepreneurial ventures
Complete Foundations on Your Own Schedule
Fast-tracking to Certified Systems Business Coach® certification
You already have business experience and want to move quickly through the Foundations content as part of your path toward becoming a Certified Systems Business Coach®. This self-paced format lets you build the required understanding, language, and context efficiently, while keeping your schedule flexible.
Curious about coaching small business owners
You are genuinely curious about what it takes to coach small business owners well. You want the inside view of how owners think, what they need, and where business coaching conversations go, without the expectations of being in a scheduled class.
Professionals who want the learning without the calendar
You want the full value of the Foundations curriculum, and you prefer to learn independently.
This on-demand course gives you the flexibility to move through rich content on your own pace, revisit lessons, and apply what you are learning in real time.
Participant Reviews
Frequently Asked Questions
Are you exploring how to become a small business coach? You’re in the right place. Systems Business Coach® offers one of the only ICF-accredited coach training programs in the world dedicated exclusively to coaching small business owners. Unlike generic leadership or executive coaching programs, our training is built for helping professionals who work with entrepreneurs and business owners of companies with fewer than 100 employees, the segment that makes up 95% of all businesses globally.
Learn how to coach with confidence, earn your ICF credential, and support business owners where it matters most: leadership, finance, operations, team, and marketing.
Do I need previous business or coaching experience?
Helpful but not required. We start with foundations and build practical competence through live practice and feedback.
Does completing Foundations count toward becoming a certified Systems Business Coach®?
Yes. Foundations is the first step on the SBC pathway. After Foundations, you’ll have clear next steps to continue training and licensure.
What else do I need beyond Foundations to achieve ICF Level 1 / ACC?
We offer two (2) ICF Level 1 Programs.
#1 – The Effective Small Business Coach Training that includes Bootcamp, Foundations and Mentor Coaching
#2- For those who want to become a Certified Systems Business Coach, The Professional Small Business Coach Training program includes Bootcamp, a self paced version of our Foundations course, Certification and Mentor Coaching.
All students must pass the Level 1 ICF coaching performance exam included with the course , log 100 coaching hours, plus pass the ICF knowledge exam offered only by the ICF when you submit your graduation from one of our programs.
Book a call with one of our program advisors to discuss your unique learning goals. https://link.systemsbusinesscoach.com/widget/bookings/sbc-discovery-call
Who is Foundations small business coach training course for?
This program is ideal for:
- Anyone considering a career as a small business coach, this is a great first step!
Consultants
Economic development officers
Marketing agency professionals
Accountants and bookkeepers
Coaches wanting to specialize in small business
Advisors already working with entrepreneurs
Current business owners looking for a side hustle that builds on their experience
Explore our Foundations Course to get started.
What credentials do I need to become a small business coach?
To become a small business coach through Systems Business Coach®, you don’t need to be a certified coach before you start. Our accredited training path provides everything you need to:
Learn how to coach effectively using the ICF Core Competencies
Apply coaching skills to real small business challenges
Earn your ICF Associate Certified Coach (ACC) credential
The Foundations Course gives you an overview of our method and the fundamentals of coaching small business owners. It’s designed to help you understand the principles and structure of effective business coaching.
However, this introductory course does not include access to Systems Business Coach® tools, templates, processes, or licensing rights.
To gain access to our full suite of proprietary coaching materials and resources, you’ll continue on to become a Certified Systems Business Coach®. Certification includes licensed use of our complete toolkit of systems, guides, and tools, giving you everything you need to support any small business owner challenge with confidence and professionalism.
Learn more:
➡️ Small Business Coach Certification Program
How long does it take to become a certified small business coach?
With Systems Business Coach®, you can become certified faster than you might think. We offer two certification paths:
ICF Level 1 Certification – Complete in as few as 6 months.
Certified Systems Business Coach® – Earn your designation in less than 9 months.
Both programs prepare you to start coaching small business owners in as little as 12 weeks while you continue your training. This means you can begin building your coaching practice and gaining real-world experience long before you finish the full certification.
Can I make a living as a small business coach?
Yes—you absolutely can.
Our program is modelled after the real-life experience of our founder, who built a sustainable and profitable coaching practice working four days a week (Fridays off for family), taking summers off, and coaching 40 weeks per year. With a roster of 10 active one-to-one clients plus two group programs, this schedule generated approximately $200,000 annually.
And here’s the best part—it was achieved while charging about half of what many “guru” coaches charge. High fees can make it difficult to attract and retain clients. Our suggested pricing ensures everyone wins: the coach earns a healthy living, clients get exceptional value, and the community benefits from stronger, more sustainable small businesses.
With the right systems, tools, and pricing model, becoming a small business coach can be both financially rewarding and personally fulfilling.
Note: Our graduates build rewarding coaching practices through their own effort and drive. You’ll be responsible for finding and working with your own clients.
How do I get started?
You have two options:
Take the Small Business Coaching Foundations Course
This is the ideal starting point for anyone considering a career in small business coaching. It’s affordable, packed with deep and practical learning, and earns you 30 ICF CCEUs. You’ll gain valuable skills you can apply immediately, whether you decide to pursue full certification or not.Book a Discovery Call
If you’re unsure where to start or want to know how your unique experience and situation fit into a professional coaching career, schedule a free call with us. We’ll walk you through what it takes to become a professional certified small business coach and help you decide if Systems Business Coach® is right for you.
Book a Discovery Call
Help Small Business Owners Build Their Dream Business, while You Build Yours
Our Foundations course is designed to help you deeply understand small business dynamics and learn to effectively coach small business owners towards success.
Get the skills to build trust, establish rapport, challenge business owners, and implement foundational strategies for small business success.
