Why Experienced Coaches Choose Systems Business Coach® Training

Kari Lotzien enjoying life as a Certified Systems Business Coach®, having fun and embracing the freedom that comes with helping small business owners succeed.

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Many professionals come to Systems Business Coach® Training (SBCT) with years of experience in business, leadership, or even coaching. What they discover is that SBCT offers something deeper: a structured, ICF-accredited pathway to becoming a highly skilled coach for small business owners.

This is the story of Kari Lotzien, a Certified Systems Business Coach®, who is currently working toward her ICF PCC (Professional Certified Coach) credential. Her journey highlights how SBCT equips even seasoned professionals with tools, mentorship, and credibility that elevate their impact.

From Experienced Professional to Certified Small Business Systems Coach

When Kari joined SBCT, she was far from new to the world of coaching and business. She had already:

  • Earned a degree in Occupational Therapy.
  • Completed years of professional education.
  • Built, grown, and led her own business for over 20 years.

She reflects:
“What initially attracted me to the SBCT certification program were the resources and the direct link to business coaching. What I came away with was so much more.”

That “something more” was the mentorship, coaching, and systems-based training that SBCT provides. Even with decades of business and coaching experience, Kari found weekly takeaways that reshaped how she approaches her clients and her own practice.

The Value of Mentorship and Systems

One of the hallmarks of SBCT is its emphasis on mentorship and practical systems. Coaches don’t just learn theory, they apply tools directly from the Successful Small Business Systems Field Guide and the Effective Business Coaching Method in real-world coaching sessions.

Kari notes:
“The mentorship and coaching within the programs was invaluable. Even as a seasoned coach, I had takeaways every week.”

That’s because our certification is built around real conversations with real small business challenges. Coaches practice skills, receive feedback, and refine their craft in a supportive, professional environment.

Kari Lotzien, Certified Systems Business Coach®, smiling with a microphone as she hosts her podcast Be the Anchor, sharing strategies and support for small business owners.

Witnessing Growth in the Coaching Profession

Kari has also had a front-row seat to the growth of Systems Business Coach® itself. She’s seen the SBCT team expand their programs, invest deeply in ICF accreditation, and remain unwavering in their commitment to small business success.

“I have also been able to witness the growth and expansion of Beverlee’s team and offers as they invested deeply in ICF certification. The entire team is professional, strong and truly dedicated to the success of small business worldwide.”

This perspective is important. When you join Systems Business Coach®, you don’t just complete a course — you join a global community of coaches who share resources, ideas, and a common mission to reduce small business failure rates.

Thinking Bigger

One of the most powerful outcomes Kari shares is the shift in mindset that comes from immersing in the program:

“It is impossible not to think bigger and become more invested as you participate in the program. I will be a lifelong fan of Systems Business Coach® coach training”

This “thinking bigger” is not about more hours or more hustle. It’s about clarity, systems, and confidence. For many, it’s the difference between offering ad hoc advice and delivering structured, impactful coaching that changes the trajectory of a business.

The Pursuit of ICF PCC

After years of hesitation, Kari finally decided to pursue her ICF PCC credential through SBCT.

“After wavering for years about pursuing my ICF PCC certification, I decided to move forward as I see the value in building consistent protocols and qualifications for coaches worldwide. This adds additional credibility to the work Beverlee and her team have already been doing.”

For coaches, credibility matters. Small business owners are entrusting you with their livelihood. An ICF credential signals that you’ve met rigorous global standards in both skill and ethics. SBCT provides the accredited pathway to get there.

Why Coaches Choose SBCT

Kari’s story is just one example, but the themes are consistent among our graduates:

  • Resources: Practical tools like the Successful Small Business Systems Field Guide.
  • Mentorship: Guidance from experienced ICF-accredited mentor coaches.
  • Credibility: An ICF-accredited program that leads to ACC and PCC pathways.
  • Community: A global network of coaches dedicated to small business success.
  • Confidence: Weekly practice and feedback that sharpen coaching skills at every level.

Join the Journey

Kari closes her reflection with gratitude:

“Thank you Beverlee and her team. I am so excited to be on this journey with such a high-level group of people.”

If you’ve been thinking about taking your coaching to the next level, or if you want to specialize in small business coaching with the credibility of ICF accreditation, SBCT is your next step.

We invite you to explore our Small Business Coach Certification Program and discover the mentorship, systems, and community that Kari describes. Like her, you may find it impossible not to think bigger about your future as a coach.

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P.S. Have you read my new book yet?

Every chapter will help you build a better, more profitable business.  

Available now:


“This book is the guide and support small business owners need! Powerfully written with Beverlee’s experienced insights and expansive knowledge” 

—Dr. Marshall Goldsmith

Amazon #1 Best Seller
Small Business Big Opportunity by Beverlee Rasmussen
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