Using Storytelling to Position Your Coaching Brand

When you think about the brands you love most, chances are it’s not just their logo, their prices, or their product that keeps them top of mind. It’s their story. The same goes for your coaching brand. In an industry where trust and connection matter more than almost anything else, storytelling is your strongest tool … Get More Details

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Systems Thinking: The Key to Effective Small Business Coaching

If you’re an ICF-trained coach contemplating a transition into small business coaching, it’s important to embrace the concept of systems thinking. This isn’t just another technique; it’s a transformative mindset that can profoundly enrich your coaching practice. Let’s delve into how intertwining systems thinking with fundamental ICF core competencies can dramatically change the way you … Get More Details

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Coaching Small Business Owners: The Nuances of the Updated ICF Competency Model

Small businesses are the backbone of the global economy, generating a staggering 70% of all jobs worldwide. Yet, the market for coaching small business owners, the vital enterprises, remains notably underserved. For coaches, understanding the intricacies of the updated International Coach Federation (ICF) Competency Model can be a game-changer in serving this sector effectively. These … Get More Details

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How Do You Coach Entrepreneurs and Start-Ups?

As a coach, what’s your approach working with startups and entrepreneurs? Interestingly, many coaches shy away from this niche, often because they struggle to answer this very question. In fact, a mere 3% of coaches affiliated with the International Coaching Federation (ICF) categorize themselves as small business coaches. Most coaches prefer to work with CEOs … Get More Details

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5 Reasons to Coach Small Business Owners in 2021

What would happen if every small business in the world shut down? Morris, my chiropractor. Raf, my husband’s barber. And maybe you. You are all small business owners affected by Covid19. It took a pandemic for us to feel and notice just how important our local small businesses and their owners are to our lives.  According … Get More Details

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How to Coach Cheat Sheet

Use this to review or discover coaching techniques for small business owners.